There once was a time, almost twenty years ago, when the only way to find out the fair price for a new car was an arduous task. A new car shopper had to gather Sunday newspapers, drive from car dealer to car dealer, and haggle, haggle, haggle. Even then, the only price the buyer had was the price regional auto dealers were willing to give. How were they to know if they had the best possible price? How were they to know if car shoppers just a few cities over were getting better deals or not? The only way, would be to somehow contact other people who purchased the same new car, or drive several miles to explore the pricing of other car dealerships.Fortunately, today's car buyers live in a completely different market. In many ways, new car pricing is in the hands of the buyer. With the invention of the Internet, and the incredible access it gives modern shoppers to information, today's car buyer should be as informed as the local dealer when it comes to cost, hold-backs, incentives, financing, and dealer profit margin. There is no reason a buyer should test drive a new car without already knowing the absolute best price they can get.
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